27 September, 2017

Pharmacy 777 and the Cycling Development Foundation (CDF) today announced a continuing partnership that reflects the joint commitment to supporting triathlon development in Western Australia.

The ongoing partnership will mean significant resources allocated to men and women appointed to the 2017 Veris Racing Team. In return, athletes will contribute to projects and initiatives delivered by the CDF that promote cycling in the community and specifically foster growth among juniors and women.

“Pharmacy 777 is excited to be a partner of the Cycling Development Foundation,” said Kim Brotherson

“We look forward to developing a long standing relationship and encouraging more people to improve their health and well being through physical activity”.

As part of its community objectives local riders and athletes, alongside accredited coaches, the CDF will host quarterly women only social rides, 
host monthly Ride2Work events in the Perth CBD for the thousands of Perth commuters and help deliver a series of cycling events across different disciplines on behalf of charities.

CDF Secretary and spokesperson Mark Hedges said the ongoing and positive relationship with Pharmacy 777 was instrumental in the success of the program and provides major financial benefit to up and coming riders who in turn played an important role as ambassadors for sport.

“To receive this support from Pharmacy 777 is indicative of the success of the CDF and our racing teams and community programs over the past three years,” said Mr Hedges.

“The agreement reaches outside the scope of traditional sponsorship. In our model, riders will have an obligation to contribute to the wider community of cycling and therefore contributing to the long term sustainability and development of cycling at all levels in WA.”

“We are excited that Pharmacy 777 shares our objectives and we look forward to working together in 2017 and beyond,” said Mr Hedges.